Expressions EXP Professional Volumizing & Oil-Control Shampoo – 72H Lift & Scalp Clarifying Treatment

Elevate your hair care routine with Expressions, a premier Singaporean professional brand since 1990. Specifically engineered for those struggling with "flat-topped" hair and persistent greasiness, the EXP Fluffy and Volumizing Shampoo delivers a salon-quality transformation. This high-performance formula targets the root causes of scalp discomfort and limp strands, utilizing advanced Singaporean cinema-grade expertise to provide a long-lasting, airy finish that keeps your hair looking fresh and voluminous for days.

Key Benefits

72-Hour Root Lift & Volume:** Powered by Biovolume 128™ technology, this shampoo is clinically tested to increase hair fluffiness by up to 97.6%. It creates a "high cranial top" effect, making fine and thinning hair appear significantly thicker and more energetic.

Precision Oil Management:** Featuring Sageguard Crop-P (Sage extract), the formula provides a 99.2% increase in oil-control efficiency. It regulates sebum production at the follicle level, ensuring your scalp stays clean and your hair remains bouncy without the midday "greasy look."

Professional Anti-Dandruff System:** Formulated with OCT clarifying factors and a high concentration of Rosemary Acid (>10% WW), it achieves a 96.5% dandruff removal rate. It effectively targets seborrheic concerns, itching, and scalp mites for a healthier skin barrier.

Gentle Amino Acid Cleansing:** Unlike harsh traditional cleansers, this formula uses a sophisticated blend of amino acid surfactants. It provides a deep, thorough clean that removes stubborn buildup while remaining gentle enough for sensitive scalps.

Long-Lasting Signature Fragrance:** Infused with a premium scent designed to neutralize scalp odors, leaving your hair with a sophisticated, lingering aroma that lasts well beyond the initial wash.

Key Specs

Brand:** Expressions (EXP)

Origin:** Singapore (Professional Cinema Grade)

Volume:** 475ml

Key Ingredients:** Sageguard Crop-P (Sage Extract), Rosemary Acid (>10%), OCT Dandruff Factor, Biovolume 128™ Volumizing Factor, Amino Acid Surfactant System.

Target Concerns:** Oily scalp, fine/limp hair, dandruff, scalp itching, and flat roots.

How to Use

1. **Thoroughly Wet Hair:** Start with lukewarm water to open the hair cuticles.

2. **Lather:** Dispense an appropriate amount of shampoo into your palms and work into a rich lather.

3. **Massage:** Apply to the scalp and hair, focusing on the roots. Use your fingertips to massage the scalp for 2–3 minutes to allow the OCT factors and Sage extract to penetrate.

4. **Rinse:** Rinse thoroughly with water. For those with significant oil buildup, a second light wash is recommended to maximize the volumizing effect.

Care & Safety

Storage:** Store in a cool, dry place away from direct sunlight to preserve the integrity of the botanical extracts.

Safety:** For external use only. Avoid contact with eyes; if contact occurs, rinse immediately with plenty of water.

Sensitivity:** As this formula contains high-activity ingredients like Rosemary Acid, perform a patch test if you have a history of extreme scalp sensitivity.

Notes

"Cinema expertise in Singapore."