INTO YOU Air Lip Mud - C101 Jumping Peach

Experience the revolutionary texture of INTO YOU Air Lip Mud. This innovative formula feels as light as air and melts into your lips on contact, delivering a soft, velvet-mist finish that feels utterly weightless. Developed as a custom shade with SOOBIN, C101 Jumping Peach is a vibrant, fresh peach tone perfect for adding a pop of youthful color to any look. The unique micro-liquid mist formula glides on effortlessly for a comfortable, long-lasting look that never feels dry.

Key Benefits

Weightless "Air Mud" Texture:** Glides on with a silky-smooth feel that is so lightweight, it’s like wearing nothing at all.

Soft Velvet-Mist Finish:** Formulated with translucent color powders that create a beautiful, soft-focus matte look without settling into lines or feeling dry.

All-Day Comfort & Wear:** Delivers impressive performance with up to 10 hours of hydration and 12 hours of lasting color, keeping your lips feeling soft and looking fresh.

Vibrant, Buildable Color:** The custom C101 Jumping Peach shade provides a gorgeous, diffused wash of color that can be easily layered for more intensity and impact.

Key Specs

Product Type:** Lip Mud

Shade:** C101 Jumping Peach

Finish:** Soft Matte / Velvet-Mist

Collection:** SOOBIN Custom Color

How to Use

1. For the smoothest application, start with clean, dry lips.

2. Use the built-in applicator to apply a thin, even layer to the center of your lips.

3. Gently press your lips together and use your fingertip or a small brush to blend the color outwards for a soft, gradient effect.

4. For a bolder, more opaque look, apply a second layer after the first has set. This product can also be lightly tapped onto the apples of your cheeks and blended for a matching blush.

Notes

"Lightweight, silky, and feels like nothing."