Santa Maria Novella: I Giardini Medicei Eau de Parfum Collection

Step into the storied landscapes of the Italian Renaissance with the Santa Maria Novella I Giardini Medicei collection. This exquisite series of Eau de Parfum is a tribute to the legendary botanical gardens of the Medici family in Florence. Crafted by the world’s oldest heritage pharmacy, which traces its roots back to 1221, these fragrances represent the pinnacle of niche perfumery. Each scent captures a specific botanical wonder, blending historical artistry with a modern, fresh floral sensibility that is both sophisticated and timeless.

Key Benefits

Centuries of Florentine Heritage:** Experience the craftsmanship of Officina Profumo-Farmaceutica di Santa Maria Novella, an institution with over 800 years of expertise in botanical preparation.

The Medici Garden Inspiration:** Each fragrance is a tribute to the rare plants and secret blooms found in the private villas of the Medici dynasty, offering a unique olfactory history.

Concentrated Elegance:** As an Eau de Parfum (EDP) collection, these scents provide a higher concentration of essential oils for a long-lasting, intimate sillage that evolves beautifully throughout the day.

Diverse Botanical Profiles:** From the powdery, regal notes of the Iris to the vibrant, citrusy complexity of the Bizzarria, the collection offers a versatile range for every floral preference.

Niche Artistry:** Perfect for the discerning fragrance connoisseur, these scents avoid mainstream trends in favor of authentic, small-batch botanical storytelling.

Key Specs

Collection:** I Giardini Medicei (The Medici Gardens)

Fragrance Concentration:** Eau de Parfum (EDP)

Featured Scents:** L'Iris, Gelsomino (Jasmine), Bizzarria (Bitter Orange/Citrus), and Magnolia

Origin:** Made in Florence, Italy

Vibe:** Fresh, Floral, Niche, and Sophisticated

How to Use

To allow the botanical layers to unfold naturally, spray the fragrance onto your pulse points—specifically the wrists, neck, and behind the ears—where the body’s warmth will slowly release the scent. For a lighter, ethereal effect, spray a cloud into the air and walk through it. To preserve the integrity of the fragrance notes, avoid rubbing your wrists together after application, as the friction can prematurely break down the delicate top notes.

Care & Safety

Fragrance is a living product sensitive to environmental factors. To maintain the scent’s profile and longevity, store your bottle in a cool, dark place away from direct sunlight and extreme temperature changes. Avoid storing in humid environments like bathrooms. This product is for external use only; avoid contact with eyes and broken skin. Keep out of reach of children and away from open flames.

Notes

This collection celebrates the "I Giardini Medicei," bringing the botanical legacy of the Italian Renaissance to the modern vanity.